Crossword Bookstores - a Retail Analysis - 1889 Words

Retail Management: Crossword This report covers branding as personification, differentiation and identification of Crossword as a book store. The report also talks of comparative study with the competition. Submitted by: Aashish Dua 076B Akshata Bhat 006A Apoorva Sharma 011A Ishan Kaul 022A Pulak Narain 042A Shaunak Mukherjee 129B Retail Management 1. Background of the retail stores a. CROSSWORD Crossword, a wholly-owned subsidiary of Shoppers Stop Limited, is the largest bookstore chain in India. Presently,†¦show more content†¦Landmark has always been a very technologically advanced venture, and it had a tie up with Sify way back in the year 2000 for its inventory management. This slowly culminated into OMS, the Order Management System, a centralized inventory management system that keeps track of books available across all stores. This comes in handy when they have to deliver a certain customer’s demand for a book at a short notice. That particular book can be delivered at any Landmark store across the country in a maximum of 7 days. In this and many other ways Landmark has been a pioneer of trends in the industry. ------------------------------------------------- 2. Branding as identification: A comparative study Crossword | Landmark | Deutsche Bank Landmark Credit Card – A direct connect with the upwardly mobile segment | Crossword aims to be a point of cultural and social interaction where authors and poets hold court, where children are regaled, where people gravitate to be informed, to be entertained, even enlightened. | Looking at airport retailing very seriously for the kind of patrons they have | Facilities like the friendly Return, Exchange amp; Refunds policy, the Cafes within the stores set it as a more casual ambience. | One discount format store in Bangalore which has been discontinued | Dial-a-book, Fax-a-book and Email-a-book enable customers to shop from their homes. | Franchising not a viable option | Works on that franchisee model aiming to provide aShow MoreRelatedShoppersstop3156 Words   |  13 Pageson Shoppers Stop, a leader in the Retail Industry of India and to get the proper essence of the current market scenario. Without his support and guidance, we would not be able to get the practical examples of different market strategies, marketing mix, market segmentations and other marketing topics. Such inputs are always very helpful and it provided us the enthusiasm to continue our hard work. EXECUTIVE SUMMARY Shoppers Stop is an Indian department retail store chain. It offers total 350Read MoreProject Report on Shopper Stop7677 Words   |  31 Pagesâ€Å"CATCHMENT ANALYSIS† Summer Internship Project Submitted by: Mayank Arora (11RM925) PGDM (Retail) INDUSTRY MENTOR: FACULTY MENTOR: MR. NIKHIL BHASIN Prof. Kapil Garg RETAIL OPERATION MANAGER Bimtech, Greater Noida SHOPPERS STOP, ROHINI TABLE OF CONTENTS 1. LIST OF TABLES 3 2. LIST OF CHARTSRead MoreRetail Management8791 Words   |  36 PagesABSTRACT Retail Management has become a very challenging job as the organisations are to face a rapidly changing socio-economic environment and to face stiff competition due to globalisation. 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We would also like to sincerely express our gratitude toRead MoreRetail Management30153 Words   |  121 PagesIntroduction to Retail Retail comes from the French word retailler, which refers to cutting off my hands, clip and divide in terms of tailoring (1365). It first was recorded as a noun with the meaning of a sale in small quantities in 1433 (French). Its literal meaning for retail was to cut off, shred, off my toes paring.[2] Like the French, the word retail in both Dutch and German (detailhandel and Einzelhandel respectively), also refers to the sale of small quantities of items. Retail consistsRead MoreFundamentals of Hrm263904 Words   |  1056 PagesHRM 28 PART 2 Chapter 3 Chapter 4 THE LEGAL AND ETHICAL CONTEXT OF HRM Equal Employment Opportunity 56 Employee Rights and Discipline 84 PART 3 Chapter 5 Chapter 6 Chapter 7 STAFFING THE ORGANIZATION Human Resource Planning and Job Analysis 110 Recruiting 132 Foundations of Selection 154 PART 4 Chapter 8 Chapter 9 TRAINING AND DEVELOPMENT Socializing, Orienting, and Developing Employees 182 Managing Careers 208 PART 5 Chapter 10 Chapter 11 Chapter 12 Chapter 13 MAINTAININGRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesmust be performed and try to devise the work systems that allow their organizations to operate most efï ¬ ciently. The Gilbreths Two prominent followers of Taylor were Frank Gilbreth (1868–1924) and Lillian Gilbreth (1878–1972), who reï ¬ ned Taylor’s analysis of work movements and made many contributions to time-and-motion study.15 Their aims were to (1) break up and analyze every individual action necessary to perform a partic- 26 Jones−George: Contemporary Management, Fourth Edition I. Management